Advertising: Principles and Practice

Advertising: Principles and Practice

by Wells, William
  • List Price: $124.00
  • ISBN-10: 0130835714
  • ISBN-13: 9780130835710
  • Edition: Subsequent
  • Type: Hardcover
  • Publisher: Prentice Hall

About The Book

Exceptionally real-world in focus—with examples, issues, and applications interlaced throughout—this best-selling introduction to both the theory... Read more

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