organizations - rather than simply making changes. It examines the competitive advantage school of thought from the perspective of technical professionals, and sees the need for change as being directly tied to the need to gain and maintain competitive advantages in the global marketplace. Each chapter focuses on the ten steps recommended that technical professionals follow to improve continually and compete successfully -understand change and your role in it, anticipate the need for change, establish the need for change, establish the change leadership team, develop the change picture and change plan, communicate the change picture and plan to all stakeholders, gain the commitment of all stakeholders, empower employees to act in carrying out the change plan, execute the change plan, and incorporate the change in the organization's culture. For engineers, engineering managers, technologists, technicians - any technical professionals, in any field.

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