in congressional elections. The book examines candidate emergence strategy and targeting, fund-raising guidelines, negative advertising and voter mobilization. It provides readers with a manageable perspective on congressional elections and real-life American politics, enhancing readers' ability to make the connections between the theory and practice of politics. The essays address the campaign process and decision-making, the candidates, campaign finances, campaign staff and voter communication techniques. For individuals interested in the election process and political campaigning.

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