ties and business savvy, the text provides an overview of the fashion sectors from a business perspective. The text meshes the excitement of the industry with the business view required to succeed in the industry. In its authoritative, lively, and easy-to-read approach, the text examines the various segments of the industry within the unifying context of the total fashion pipeline. Includes a bottom-line business perspective, timely examples from author's extensive industry contacts, extensive resource information, readings, and much more. For anyone interested in an Introduction to the Fashion Industry.

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