Hospitality Marketing, Second Edition: Principles and Practice

Hospitality Marketing, Second Edition: Principles and Practice

by Bowie MBA MCIM MHCIMA, David
  • List Price: $75.95
  • ISBN-10: 0080967914
  • ISBN-13: 9780080967912
  • Edition: 2nd
  • Type: Paperback
  • Publisher: Butterworth-Heinemann

About The Book

This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking... Read more

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