BASIC MARKETING: A Marketing Strategy Planning Approach

BASIC MARKETING: A Marketing Strategy Planning Approach

by Perreault, William D.
  • List Price: $262.50
  • ISBN-10: 0078028981
  • ISBN-13: 9780078028984
  • Edition: 19th
  • Type: Hardcover
  • Publisher: McGraw Hill

About The Book

Built on a strong foundation, Basic Marketing 19e provides an integrated teaching and learning solution for presenting the four Ps framework and... Read more

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