
BASIC MARKETING: A Marketing Strategy Planning Approach
by Perreault, William D.- List Price: $262.50
- ISBN-10: 0078028981
- ISBN-13: 9780078028984
- Edition: 19th
- Type: Hardcover
- Publisher: McGraw Hill
About The Book
Built on a strong foundation, Basic Marketing 19e provides an integrated teaching and learning solution for presenting the four Ps framework and... Read more
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