Managing Brands

Managing Brands

by Sylvie Laforet
  • List Price: $91.98
  • ISBN-10: 0077117484
  • ISBN-13: 9780077117481
  • Edition: N/A
  • Type: Paperback
  • Publisher: McGraw-Hill Education

About The Book

Offers a fresh look at brand management and strategy and the pivotal role of branding in business environment. Suitable for students of branding at... Read more

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