("Make It Smart; Keep It Real") leads to a text that strikes a practical balance of definitive content and everyday application. To "make it smart," the authors read hundreds of articles from mainstream communication journals. To "keep it real," the authors synthesized their findings so that they resonate with the challenges and goals of today's typical basic course. Always the goal is to highlight the relevancy of communication to college students by engaging the readers. Every chapter features skill-building, critical thinking, innovative pedagogy, 21st century examples, and lively writing that is respectful of the student reader.

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