Contemporary Advertising
by Arens, William- List Price: $203.13
- ISBN-10: 0073381071
- ISBN-13: 9780073381077
- Edition: 12nd
- Type: Hardcover
- Publisher: McGraw-Hill/Irwin
About The Book
Contemporary Advertising, 12/e is one of the best-selling advertising texts in this field. Known as the "coffee table book" for Advertising, it is known... Read more
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