MP Essentials of Marketing w/ Student CD-ROM & Apps 2005
by Perreault, Jr., William D.- List Price: $167.50
- ISBN-10: 0073049204
- ISBN-13: 9780073049205
- Edition: 10th
- Type: Paperback
- Publisher: McGraw-Hill/Irwin
About The Book
Stay up with the latest marketing developments with this essential book! Built around the authors' seminal 4Ps (Product, Price, Place, Promotion)... Read more
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