MP Essentials of Marketing w/ Student CD-ROM & Apps 2005

MP Essentials of Marketing w/ Student CD-ROM & Apps 2005

by Jr., William D. Perreault
  • List Price: $207.50
  • ISBN-10: 0073049204
  • ISBN-13: 9780073049205
  • Edition: 10th
  • Type: Paperback
  • Publisher: McGraw-Hill/Irwin

About The Book

Stay up with the latest marketing developments with this essential book! Built around the authors' seminal 4Ps (Product, Price, Place, Promotion)... Read more

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