
Global Marketing: Foreign Entry, Local Marketing, and Global Management (McGraw-Hill/Irwin Series in Marketing)
by Johny Johansson- List Price: $207.50
- ISBN-10: 0072961805
- ISBN-13: 9780072961805
- Edition: 4th
- Type: Hardcover
- Publisher: McGraw-Hill/Irwin
About The Book
Johansson’s Global Marketing, 4/e utilizes a three-pronged framework to organize the discussion of how to conduct global business: Foreign Entry,... Read more
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