Global Marketing: Foreign Entry, Local Marketing, and Global Management (McGraw-Hill/Irwin Series in Marketing)

Global Marketing: Foreign Entry, Local Marketing, and Global Management (McGraw-Hill/Irwin Series in Marketing)

by Johny Johansson
  • List Price: $207.50
  • ISBN-10: 0072961805
  • ISBN-13: 9780072961805
  • Edition: 4th
  • Type: Hardcover
  • Publisher: McGraw-Hill/Irwin

About The Book

Johansson’s Global Marketing, 4/e utilizes a three-pronged framework to organize the discussion of how to conduct global business: Foreign Entry,... Read more

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