Persuasion in the Media Age

Persuasion in the Media Age

by Borchers, Timothy A.
  • List Price: $94.38
  • ISBN-10: 0072862912
  • ISBN-13: 9780072862911
  • Edition: 2nd
  • Type: Paperback
  • Publisher: Mcgraw-Hill (Tx)

About The Book

A contemporary approach to persuasion that emphasizes the influence that media has had on persuasive practices. While drawing heavily from rhetorical... Read more

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