
Consumer Behavior: Building Marketing Strategy (McGraw-Hill/Irwin Series in Marketing)
by Hawkins, Del I.- List Price: $184.60
- ISBN-10: 0072536861
- ISBN-13: 9780072536867
- Edition: Subsequent
- Type: Hardcover
- Publisher: McGraw-Hill College
About The Book
Consumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial... Read more
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