Consumer Behavior: Building Marketing Strategy (McGraw-Hill/Irwin Series in Marketing)

Consumer Behavior: Building Marketing Strategy (McGraw-Hill/Irwin Series in Marketing)

by Del I. Hawkins
  • List Price: $184.60
  • ISBN-10: 0072536861
  • ISBN-13: 9780072536867
  • Edition: Subsequent
  • Type: Hardcover
  • Publisher: McGraw-Hill College

About The Book

Consumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial... Read more

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