Services Marketing (3rd Edition)

Services Marketing (3rd Edition)

by Valarie A. Zeithaml
  • List Price: $117.81
  • ISBN-10: 0072471425
  • ISBN-13: 9780072471427
  • Edition: 3rd
  • Type: Hardcover
  • Publisher: McGraw-Hill/Irwin

About The Book

SERVICES MARKETING, 3/e, by Zeithaml and Bitner provides a comprehensive review and analysis of services marketing issues, practice, and strategy.... Read more

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