
Services Marketing (3rd Edition)
by Valarie A. Zeithaml- List Price: $117.81
- ISBN-10: 0072471425
- ISBN-13: 9780072471427
- Edition: 3rd
- Type: Hardcover
- Publisher: McGraw-Hill/Irwin
About The Book
SERVICES MARKETING, 3/e, by Zeithaml and Bitner provides a comprehensive review and analysis of services marketing issues, practice, and strategy.... Read more
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