
Strategic Marketing
by Cravens, David W.- List Price: $117.18
- ISBN-10: 0072466650
- ISBN-13: 9780072466652
- Edition: 7th
- Type: Hardcover
- Publisher: McGraw-Hill/Irwin
About The Book
Strategic Marketing by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the... Read more
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