Strategic Marketing

Strategic Marketing

by David W. Cravens
  • List Price: $117.18
  • ISBN-10: 0072466650
  • ISBN-13: 9780072466652
  • Edition: 7th
  • Type: Hardcover
  • Publisher: McGraw-Hill/Irwin

About The Book

Strategic Marketing by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the... Read more

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