Consumer Behavior: Building Marketing Strategy (with DDB Needham Data Disk)

by Hawkins, Delbert I

List Price: $122.50
ISBN-10: 0072416882
ISBN-13: 9780072416886

Edition: 8th
Type: Hardcover
Publisher: McGraw-Hill/Irwin

About The Book

Hawkins offers balanced coverage of consumer behavior including psychological, social, and managerial implications. The new edition offers exciting and... Read more

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Consumer Behavior: Building Marketing Strategy (with DDB Needham Data Disk)

About The Book

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