Consumer Behavior: Building Marketing Strategy (with DDB Needham Data Disk)

Consumer Behavior: Building Marketing Strategy (with DDB Needham Data Disk)

by Hawkins, Delbert I
  • List Price: $122.50
  • ISBN-10: 0072416882
  • ISBN-13: 9780072416886
  • Edition: 8th
  • Type: Hardcover
  • Publisher: McGraw-Hill/Irwin

About The Book

Hawkins offers balanced coverage of consumer behavior including psychological, social, and managerial implications. The new edition offers exciting and... Read more

FINDING THE BEST PRICES

Related Books

What is Branding? (Essential Design Handbooks)
$602

What is Branding? (Essential Design Handbooks)

  • Year: 2010
  • Edition: Reprint
  • Publisher: Rockport Publishers
  • Type: Paperback
  • ISBN13: 9782888931355
  • ISBN: 2888931354
The Audience, The Message, The Speaker
$224

The Audience, The Message, The Speaker

  • Year: -0001
  • Edition: 8th
  • Publisher: McGraw-Hill Education
  • Type: Paperback
  • ISBN13: 9780073385044
  • ISBN: 0073385042
Semiotics: The Basics
$375

Semiotics: The Basics

  • Year: 2007
  • Edition: 2nd
  • Publisher: Routledge
  • Type: Paperback
  • ISBN13: 9780415363754
  • ISBN: 0415363756
Close