Consumer Behavior: Building Marketing Strategy (with DDB Needham Data Disk)

Consumer Behavior: Building Marketing Strategy (with DDB Needham Data Disk)

by Hawkins, Delbert I
  • List Price: $122.50
  • ISBN-10: 0072416882
  • ISBN-13: 9780072416886
  • Edition: 8th
  • Type: Hardcover
  • Publisher: McGraw-Hill/Irwin

About The Book

Hawkins offers balanced coverage of consumer behavior including psychological, social, and managerial implications. The new edition offers exciting and... Read more

FINDING THE BEST PRICES

Related Books

Business Law (Barron's Business Review Series)
$160

Business Law (Barron's Business Review Series)

  • Year: 2010
  • Edition: 5th
  • Publisher: Barron's Educational Series
  • Type: Paperback
  • ISBN13: 9780764142406
  • ISBN: 0764142402
Cradle to Cradle: Remaking the Way We Make Things
$200

Cradle to Cradle: Remaking the Way We Make Things

  • Year: -0001
  • Edition: 1st
  • Publisher: North Point Press
  • Type: Paperback
  • ISBN13: 9780865475878
  • ISBN: 0865475873
Marketing Research for Managerial Decision Making
$387

Marketing Research for Managerial Decision Making

  • Year: 2013
  • Edition: 4th
  • Publisher: Kendall Hunt Publishing
  • Type: Paperback
  • ISBN13: 9780757573316
  • ISBN: 0757573312
Close