Consumer Behavior: Building Marketing Strategy (with DDB Needham Data Disk)

Consumer Behavior: Building Marketing Strategy (with DDB Needham Data Disk)

by Hawkins, Delbert I
  • List Price: $122.50
  • ISBN-10: 0072416882
  • ISBN-13: 9780072416886
  • Edition: 8th
  • Type: Hardcover
  • Publisher: McGraw-Hill/Irwin

About The Book

Hawkins offers balanced coverage of consumer behavior including psychological, social, and managerial implications. The new edition offers exciting and... Read more

FINDING THE BEST PRICES

Related Books

Adcult USA
$165

Adcult USA

  • Year: 1997
  • Edition: Revised ed.
  • Publisher: Columbia University Press
  • Type: Paperback
  • ISBN13: 9780231103251
  • ISBN: 0231103255
Strategic Planning for Public Relations
$199

Strategic Planning for Public Relations

  • Year: -0001
  • Edition: 3rd
  • Publisher: Routledge
  • Type: Paperback
  • ISBN13: 9780415994224
  • ISBN: 0415994225
CB2 (with Review Cards and CB4ME.COM Printed Access Card)...
$011

CB2 (with Review Cards and CB4ME.COM Printed Access Card)...

  • Year: 2010
  • Edition: 2nd
  • Publisher: South-Western College Pub
  • Type: Paperback
  • ISBN13: 9780324829990
  • ISBN: 032482999X
Close