Consumer Behavior: Building Marketing Strategy (with DDB Needham Data Disk)

Consumer Behavior: Building Marketing Strategy (with DDB Needham Data Disk)

by Delbert I Hawkins
  • List Price: $122.50
  • ISBN-10: 0072416882
  • ISBN-13: 9780072416886
  • Edition: 8th
  • Type: Hardcover
  • Publisher: McGraw-Hill/Irwin

About The Book

Hawkins offers balanced coverage of consumer behavior including psychological, social, and managerial implications. The new edition offers exciting and... Read more

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