Consumer Behavior: Building Marketing Strategy (with DDB Needham Data Disk)
by Hawkins, Delbert I- List Price: $122.50
- ISBN-10: 0072416882
- ISBN-13: 9780072416886
- Edition: 8th
- Type: Hardcover
- Publisher: McGraw-Hill/Irwin
About The Book
Hawkins offers balanced coverage of consumer behavior including psychological, social, and managerial implications. The new edition offers exciting and... Read more
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