Consumer Behavior: Building Marketing Strategy (with DDB Needham Data Disk)

Consumer Behavior: Building Marketing Strategy (with DDB Needham Data Disk)

by Hawkins, Delbert I
  • List Price: $122.50
  • ISBN-10: 0072416882
  • ISBN-13: 9780072416886
  • Edition: 8th
  • Type: Hardcover
  • Publisher: McGraw-Hill/Irwin

About The Book

Hawkins offers balanced coverage of consumer behavior including psychological, social, and managerial implications. The new edition offers exciting and... Read more

FINDING THE BEST PRICES

Related Books

What is Branding? (Essential Design Handbooks)
$297

What is Branding? (Essential Design Handbooks)

  • Year: 2008
  • Edition:
  • Publisher: Rotovision
  • Type: Hardcover
  • ISBN13: 9782940361458
  • ISBN: 2940361452
Essentials of Contemporary Advertising (2nd International...
$393

Essentials of Contemporary Advertising (2nd International...

  • Year: 2009
  • Edition: 2nd
  • Publisher: McGraw-Hill
  • Type: Paperback
  • ISBN13: 9780073380971
  • ISBN: 0073380970
SPIN Selling
$201

SPIN Selling

  • Year: -0001
  • Edition: 1st
  • Publisher: McGraw-Hill
  • Type: Hardcover
  • ISBN13: 9780070511132
  • ISBN: 0070511136
Close