Consumer Behavior: Building Marketing Strategy (with DDB Needham Data Disk)

Consumer Behavior: Building Marketing Strategy (with DDB Needham Data Disk)

by Hawkins, Delbert I
  • List Price: $122.50
  • ISBN-10: 0072416882
  • ISBN-13: 9780072416886
  • Edition: 8th
  • Type: Hardcover
  • Publisher: McGraw-Hill/Irwin

About The Book

Hawkins offers balanced coverage of consumer behavior including psychological, social, and managerial implications. The new edition offers exciting and... Read more

FINDING THE BEST PRICES

Related Books

Crisis Communications: A Casebook Approach (Routledge...
$350

Crisis Communications: A Casebook Approach (Routledge...

  • Year: -0001
  • Edition: 4th
  • Publisher: Routledge
  • Type: Paperback
  • ISBN13: 9780415880596
  • ISBN: 0415880599
M: Marketing with Premium Content Access Card
$001

M: Marketing with Premium Content Access Card

  • Year: 2001
  • Edition: 2nd
  • Publisher: McGraw-Hill/Irwin
  • Type: Paperback
  • ISBN13: 9780077386436
  • ISBN: 0077386434
SPIN Selling
$201

SPIN Selling

  • Year: -0001
  • Edition: 1st
  • Publisher: McGraw-Hill
  • Type: Hardcover
  • ISBN13: 9780070511132
  • ISBN: 0070511136
Close