Consumer Behavior: Building Marketing Strategy (with DDB Needham Data Disk)

Consumer Behavior: Building Marketing Strategy (with DDB Needham Data Disk)

by Hawkins, Delbert I
  • List Price: $122.50
  • ISBN-10: 0072416882
  • ISBN-13: 9780072416886
  • Edition: 8th
  • Type: Hardcover
  • Publisher: McGraw-Hill/Irwin

About The Book

Hawkins offers balanced coverage of consumer behavior including psychological, social, and managerial implications. The new edition offers exciting and... Read more

FINDING THE BEST PRICES

Related Books

Cases in Public Relations Management
$274

Cases in Public Relations Management

  • Year: 2005
  • Edition: 1st
  • Publisher: Routledge
  • Type: Paperback
  • ISBN13: 9780415878937
  • ISBN: 0415878934
Advertising and Promotion with ConnectPlus
$1510

Advertising and Promotion with ConnectPlus

  • Year: 2011
  • Edition: 9th
  • Publisher: McGraw-Hill/Irwin
  • Type: Hardcover
  • ISBN13: 9780077499853
  • ISBN: 0077499859
CB2 (with Review Cards and CB4ME.COM Printed Access Card)...
$011

CB2 (with Review Cards and CB4ME.COM Printed Access Card)...

  • Year: 2010
  • Edition: 2nd
  • Publisher: South-Western College Pub
  • Type: Paperback
  • ISBN13: 9780324829990
  • ISBN: 032482999X
Close