a student friendly style. It engages students in making connections between the forces shaping their lives and those shaping a larger community-a friendship, a college/university, a nation, or the globe. The Edition continues to be characterized by features that enable students to make such explorations: An easy-to-read text at the right level. Motivating students is a challenge, and having a textbook that is accessible, readable, and relevant is crucial. Tools that enable students to "make the connection" between their own lives, and their local and global community, think critically, and draw connections between theoretical perspectives, such as: "Use Your Sociological Imagination" "Think About It" "Critical Thinking" Questions "Applying Theory" A new chapter on mass media - reviewed by an 'expert reviewer' to ensure currency and accuracy. Technology discussions that appear throughout the textbook and include updates and new discussions (for example, expansion of the discussion of biotechnology to cover the Human Genome project).

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