Internet Business Models and Strategies: Text and Cases

Internet Business Models and Strategies: Text and Cases

by Allan Afuah
  • List Price: $71.00
  • ISBN-10: 0072397241
  • ISBN-13: 9780072397246
  • Edition: First Edition
  • Type: Paperback
  • Publisher: Mcgraw-Hill College

About The Book

A guide to show how to value Internet efforts and create a business model, with 14 case studies from such companies as Microsoft, Netscape and HotMail.

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