Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference

Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference

by Karen Post
  • List Price: $33.00
  • ISBN-10: 0071775285
  • ISBN-13: 9780071775281
  • Edition: 1st
  • Type: Hardcover
  • Publisher: McGraw-Hill Education

About The Book

No brand is immune to crisis. WILL YOU BE READY? “A brand isn’t just what you say?it’s what you do. Post understands that and fearlessly shines a... Read more

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