Guerrilla Pr Wired: Waging A Successful Publicity Campaign On-Line, Offline, And Everywhere In Between

Guerrilla Pr Wired: Waging A Successful Publicity Campaign On-Line, Offline, And Everywhere In Between

by Michael Levine
  • List Price: $24.95
  • ISBN-10: 0071382313
  • ISBN-13: 9780071382311
  • Edition: 1st
  • Type: Hardcover
  • Publisher: McGraw-Hill/Contemporary Books

About The Book

This text re-examines the principles of Guerrilla PR - the technique for creating affordable publicity on the fly, for the age of the World Wide Web.... Read more

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