
The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes
by Mark, Margaret- List Price: $39.00
- ISBN-10: 0071364153
- ISBN-13: 9780071364157
- Edition: First Edition
- Type: Hardcover
- Publisher: McGraw Hill
About The Book
A brand’s meaning?how it resonates in the public heart and mind?is a company’s most valuable competitive advantage. Yet, few companies really know... Read more
Related Books

- Year: 2005
- Edition: 1st
- Publisher: Routledge
- Type: Paperback
- ISBN13: 9780415878937
- ISBN: 0415878934

- Year: 2001
- Edition: Third Edition
- Publisher: Totem Books
- Type: Paperback
- ISBN13: 9781840465846
- ISBN: 1840465840

- Year: 2002
- Edition: Complete Numbers Sta
- Publisher: M. Evans & Company
- Type: Hardcover
- ISBN13: 9781590770108
- ISBN: 1590770102