
The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes
by Mark, Margaret- List Price: $39.00
- ISBN-10: 0071364153
- ISBN-13: 9780071364157
- Edition: First Edition
- Type: Hardcover
- Publisher: McGraw Hill
About The Book
A brand’s meaning?how it resonates in the public heart and mind?is a company’s most valuable competitive advantage. Yet, few companies really know... Read more
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