The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes
by Mark, Margaret- List Price: $39.00
- ISBN-10: 0071364153
- ISBN-13: 9780071364157
- Edition: First Edition
- Type: Hardcover
- Publisher: McGraw Hill
About The Book
A brand’s meaning?how it resonates in the public heart and mind?is a company’s most valuable competitive advantage. Yet, few companies really know... Read more
Related Books
- Year: -0001
- Edition: Reprint
- Publisher: Currency
- Type: Paperback
- ISBN13: 9780767920575
- ISBN: 0767920570
- Year: -0001
- Edition: 45th
- Publisher: Basic Books
- Type: Paperback
- ISBN13: 9780465021871
- ISBN: 0465021875
- Year: 2005
- Edition: First Edition
- Publisher: Theatre Communications Group
- Type: Paperback
- ISBN13: 9781559362306
- ISBN: 1559362308