The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes

The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes

by Margaret Mark
  • List Price: $34.00
  • ISBN-10: 0071364153
  • ISBN-13: 9780071364157
  • Edition: 1st
  • Type: Hardcover
  • Publisher: McGraw-Hill Education

About The Book

A brand’s meaning?how it resonates in the public heart and mind?is a company’s most valuable competitive advantage. Yet, few companies really know... Read more

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