The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes

The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes

by Mark, Margaret
  • List Price: $39.00
  • ISBN-10: 0071364153
  • ISBN-13: 9780071364157
  • Edition: First Edition
  • Type: Hardcover
  • Publisher: McGraw Hill

About The Book

A brand’s meaning?how it resonates in the public heart and mind?is a company’s most valuable competitive advantage. Yet, few companies really know... Read more

FINDING THE BEST PRICES

Related Books

Strategic Planning for Public Relations
  • Year: -0001
  • Edition: 3rd
  • Publisher: Routledge
  • Type: Paperback
  • ISBN13: 9780415994224
  • ISBN: 0415994225
What's Mine Is Yours: The Rise of Collaborative Consumption
  • Year: 2010
  • Edition: 56722nd
  • Publisher: Harper Business
  • Type: Hardcover
  • ISBN13: 9780061963544
  • ISBN: 0061963542
What is Branding? (Essential Design Handbooks)
  • Year: 2010
  • Edition: Reprint
  • Publisher: Rockport Publishers
  • Type: Paperback
  • ISBN13: 9782888931355
  • ISBN: 2888931354