Consumer Behavior Building Marketing Strategy

Consumer Behavior Building Marketing Strategy

by Hawkins,Delbert I.
  • List Price: N/A
  • ISBN-10: 0071318178
  • ISBN-13: 9780071318174
  • Edition: 12nd
  • Type: Paperback
  • Publisher: Mcgrawhill Education Europe

About The Book

This book is a strategic look at consumer behavior in order to guide successful marketing activities. "The Wheel of Consumer Analysis" is the organizing... Read more

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