Consumer Behavior Building Marketing Strategy
by Hawkins,Delbert I.- List Price: N/A
- ISBN-10: 0071318178
- ISBN-13: 9780071318174
- Edition: 12nd
- Type: Paperback
- Publisher: Mcgrawhill Education Europe
About The Book
This book is a strategic look at consumer behavior in order to guide successful marketing activities. "The Wheel of Consumer Analysis" is the organizing... Read more
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