but in a shorter, more concise package. The Core distills Marketingâ??s 22 chapters down to 18, leaving instructors just the content they need to cover the essentials of marketing in a single semester/quarter. Instructors using The Core also benefit from a full-sized supplements package that surpasses anything offered by the competition, while students will appreciate the easy-to-read paperback format thatâ??s equally kind to both the eyes and the pocketbook. The Core is more than just a â??baby Kerinâ?; it combines great writing, currency, and supplements into the ideal package for budget-conscious students and time-conscious professors.

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