Consumer Behavior: Concepts and Applications (McGraw-Hill Series in Marketing)

Consumer Behavior: Concepts and Applications (McGraw-Hill Series in Marketing)

by David L. Loudon
  • List Price: $111.85
  • ISBN-10: 0070387672
  • ISBN-13: 9780070387676
  • Edition: Subsequent
  • Type: Hardcover
  • Publisher: McGraw-Hill College

About The Book

Book by Loudon, David L., Della Bitta, Albert J.

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