Consumer Behavior: Concepts and Applications (McGraw-Hill Series in Marketing)

Consumer Behavior: Concepts and Applications (McGraw-Hill Series in Marketing)

by David L. Loudon
  • List Price: $69.25
  • ISBN-10: 0070387672
  • ISBN-13: 9780070387676
  • Edition: 4th
  • Type: Hardcover
  • Publisher: McGraw-Hill Companies

About The Book

"Consumer Behaviour, 4/e", is written as an introduction to consumer behaviour for the advanced marketing student and is comprehensive and challenging... Read more

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