The Fall of Advertising and the Rise of PR

The Fall of Advertising and the Rise of PR

by Al Ries
  • List Price: $14.99
  • ISBN-10: 0060081996
  • ISBN-13: 9780060081997
  • Edition: Reprint
  • Type: Paperback
  • Publisher: HarperBusiness

About The Book

Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born... Read more

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