Persuasive Communication

Persuasive Communication

by Erwin P. Bettinghaus
  • List Price: $199.95
  • ISBN-10: 0030553520
  • ISBN-13: 9780030553523
  • Edition: 5th
  • Type: Paperback
  • Publisher: Cengage Learning

About The Book

This classic, cogent analysis of the major theories of persuasive communication includes many examples from advertising, the legal profession and social... Read more

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