Persuasive Communication

by Bettinghaus, Erwin P.

List Price: $199.95
ISBN-10: 0030553520
ISBN-13: 9780030553523

Edition: 5th
Type: Paperback
Publisher: Cengage Learning

About The Book

This classic, cogent analysis of the major theories of persuasive communication includes many examples from advertising, the legal profession and social... Read more

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Persuasive Communication

About The Book

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