Marketing Research: Methodological Foundations

Marketing Research: Methodological Foundations

by Gilbert A. Churchill
  • List Price: $71.49
  • ISBN-10: 0030314720
  • ISBN-13: 9780030314728
  • Edition: 5th
  • Type: Hardcover
  • Publisher: Harcourt School

About The Book

This market leader has established itself as a classic through seven previous editions by presenting superior, balanced coverage of both the qualitative... Read more

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