Advertising: Its role in modern marketing (The Dryden Press series in marketing)

by Dunn, S. Watson

List Price: N/A
ISBN-10: 0030143411
ISBN-13: 9780030143410

Edition: 4th
Type: Hardcover
Publisher: Dryden Press

About The Book

Discusses the functions, goals, and methods of advertising and examines such issues as targeting the youth market, political ads, and the right of free... Read more

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Advertising: Its role in modern marketing (The Dryden Press series in marketing)

About The Book

Related Books

MM (with Marketing CourseMate with eBook Printed Access...

The Marketing Plan Handbook (4th Edition)

Quantitative Methods for Business (Book Only)

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