Advertising: Its role in modern marketing (The Dryden Press series in marketing)

Advertising: Its role in modern marketing (The Dryden Press series in marketing)

by Dunn, S. Watson
  • List Price: N/A
  • ISBN-10: 0030143411
  • ISBN-13: 9780030143410
  • Edition: 4th
  • Type: Hardcover
  • Publisher: Dryden Press

About The Book

Discusses the functions, goals, and methods of advertising and examines such issues as targeting the youth market, political ads, and the right of free... Read more

FINDING THE BEST PRICES

Related Books

Quantitative Methods for Business (Book Only)
  • Year: 2009
  • Edition: 11st
  • Publisher: South-Western College Pub
  • Type: Hardcover
  • ISBN13: 9780324651751
  • ISBN: 0324651759
An Introduction to Management Science (with Printed...
  • Year: -0001
  • Edition: 13rd
  • Publisher: Cengage Learning
  • Type: Hardcover
  • ISBN13: 9781439043271
  • ISBN: 1439043272
CB 3 (with Marketing CourseMate with eBook Printed Access...
  • Year: 2011
  • Edition: 3rd
  • Publisher: Cengage Learning
  • Type: Paperback
  • ISBN13: 9780840058515
  • ISBN: 0840058519