Advertising: Its role in modern marketing (The Dryden Press series in marketing)
by Dunn, S. Watson- List Price: N/A
- ISBN-10: 0030143411
- ISBN-13: 9780030143410
- Edition: 4th
- Type: Hardcover
- Publisher: Dryden Press
About The Book
Discusses the functions, goals, and methods of advertising and examines such issues as targeting the youth market, political ads, and the right of free... Read more
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