Advertising: Its Role in Modern Marketing (The Dryden Press series in marketing)

Advertising: Its Role in Modern Marketing (The Dryden Press series in marketing)

by S.Watson Dunn
  • List Price: N/A
  • ISBN-10: 0030143411
  • ISBN-13: 9780030143410
  • Edition: 4th
  • Type: Hardcover
  • Publisher: Holt,Rinehart & Winston of Canada Lt

About The Book

Discusses the functions, goals, and methods of advertising and examines such issues as targeting the youth market, political ads, and the right of free... Read more

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