Strategic Brand Management

Strategic Brand Management

by Jean-Noel Kapferer
  • List Price: $29.95
  • ISBN-10: 0029170451
  • ISBN-13: 9780029170458
  • Edition: N/A
  • Type: Hardcover
  • Publisher: Free Press

About The Book

Thousands of companies now recognize that brand names are their most valuable assets, but too often branding is merely a tactical decision, almost an... Read more

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