
Retail Fashion Promotion & Advertising (Paperback, 1991)
by Mary Frances Drake- List Price: $182.80
- ISBN-10: 0023300299
- ISBN-13: 9780023300295
- Edition: 1st
- Type: Paperback
- Publisher: Prentice Hall
About The Book
Every step in the promotional activities of a fashion retailer is given thorough examination in this one book, from researching consumer attitudes to... Read more
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