Retail Fashion Promotion and Advertising

Retail Fashion Promotion and Advertising

by Mary Frances Drake
  • List Price: $182.80
  • ISBN-10: 0023300299
  • ISBN-13: 9780023300295
  • Edition: 1st
  • Type: Hardcover
  • Publisher: Pearson

About The Book

Every step in the promotional activities of a fashion retailer is given thorough examination in this one book, from researching consumer attitudes to... Read more

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