methods as practiced by social scientists. Contemporary examples+such as terrorism, Alzheimer's disease, anti-gay prejudice and education, and the legalization of marijuana make this Fourth Edition thoroughly fascinating as it introduces you to the "how-tos" and "whys" of social research methods. The book's new qualitative coverage combined with its already strong quantitative material makes this new edition Babbie's best yet. Babbie, long respected in the field and renowned for his engaging and friendly writing style, gives you the tools you need for understanding social research methods and for applying these concepts both inside and outside the classroom+as a researcher and as a consumer of research. With a strong emphasis on ethics and additional qualitative material, this Fourth Edition is authoritative yet student-friendly . . . and engaging enough to help you connect the dots between the world of social research and the real world. Melanie Arthur, Portland State University; The organization of the chapter is very good+beginning from the theory link which is particularly important for qualitative analysis, and proceeding through coding to the concrete application of qualitative data analysis software. This provides a good basic framework for students who are faced with a pile of qualitative data that they don't know how to start analyzing. Babbie's personal, approachable writing style is one of the best characteristics of the book. Students appreciate the personal approach he uses. It makes technical material much easier to digest and much less intimidating." "A readable, solid research text. The best out there."

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