Controlling the Message: A Strategic Approach to Nation Branding

Controlling the Message: A Strategic Approach to Nation Branding

by Efe Sevin
  • List Price: $65.00
  • ISBN-10: 3838389409
  • ISBN-13: 9783838389400
  • Edition: N/A
  • Type: Paperback
  • Publisher: LAP LAMBERT Academic Publishing

About The Book

This book explores and discusses the role of strategic communication in the nation branding process. Nation branding is fundamentally related to... Read more

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