Key Success Factors in Internet Advertising: The role of Online User Activity and Social Context

Key Success Factors in Internet Advertising: The role of Online User Activity and Social Context

by Symeon Papadopoulos
  • List Price: $70.00
  • ISBN-10: 383830800X
  • ISBN-13: 9783838308005
  • Edition: N/A
  • Type: Paperback
  • Publisher: LAP Lambert Academic Publishing

About The Book

Internet advertising has presented sustainable revenue growth since its inception in the mid-1990s. Internet advertising takes a multitude of forms,... Read more

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