Luxury Marketing: A Challenge for Theory and Practice

Luxury Marketing: A Challenge for Theory and Practice

  • List Price: $119.00
  • ISBN-10: 3834943983
  • ISBN-13: 9783834943989
  • Edition: 2013rd
  • Type: Hardcover
  • Publisher: Gabler Verlag

About The Book

​The luxury market has transformed from its traditional conspicuous consumption model to a new experiential luxury sensibility that is marked by... Read more

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