Diversity in European Marketing: Text and Cases

Diversity in European Marketing: Text and Cases

  • List Price: $69.95
  • ISBN-10: 3834914207
  • ISBN-13: 9783834914200
  • Edition: 2012nd
  • Type: Paperback
  • Publisher: Gabler Verlag

About The Book

This case book offers a non-traditional issue-centered perspective to European marketing. Focusing on some of the key challenges faced by managers... Read more

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