Analytical CRM: Developing and Maintaining Profitable Customer Relationships in Non-Contractual Settings (Applied Market

Analytical CRM: Developing and Maintaining Profitable Customer Relationships in Non-Contractual Settings (Applied Market

by Markus Wübben
  • List Price: $109.99
  • ISBN-10: 3834912786
  • ISBN-13: 9783834912787
  • Edition: 2009th
  • Type: Paperback
  • Publisher: Gabler Verlag

About The Book

Using empirical analyses on the basis of sound theoretical foundations, Markus Wübben shows how customer relationships can be broadened, i.e., how... Read more

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