Interactive Decision Aids: Effects on Consumers, Retailers, and Manufacturers (Marken- und Produktmanagement)

Interactive Decision Aids: Effects on Consumers, Retailers, and Manufacturers (Marken- und Produktmanagement)

by Nina Mazar
  • List Price: $119.00
  • ISBN-10: 3824480204
  • ISBN-13: 9783824480203
  • Edition: Softcover reprint of
  • Type: Paperback
  • Publisher: Deutscher Universitätsverlag

About The Book

Nina Mazar examines the effects of an interactive tool that can tailor information extremely fast: the interactive comparison matrix (CM). It provides... Read more

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