Handbook of Social Media Management: Value Chain and Business Models in Changing Media Markets (Media Business and Innov

Handbook of Social Media Management: Value Chain and Business Models in Changing Media Markets (Media Business and Innov

  • List Price: $279.00
  • ISBN-10: 3642288960
  • ISBN-13: 9783642288968
  • Edition: 2014th
  • Type: Hardcover
  • Publisher: Springer

About The Book

Digitization and Web 2.0 have brought about continuous change from traditional media management to new strategic, operative and normative management... Read more

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