Storytelling: Branding in Practice

Storytelling: Branding in Practice

by Klaus Fog
  • List Price: $49.95
  • ISBN-10: 3540235019
  • ISBN-13: 9783540235019
  • Edition: 1st
  • Type: Hardcover
  • Publisher: Springer

About The Book

As a concept, storytelling has won a decisive foothold in the debate on how brands of the future will be shaped. Yet, companies are still confused as to... Read more

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