Frugal Innovation in Healthcare: How Targeting Low-Income Markets Leads to Disruptive Innovation (India Studies in Busin

Frugal Innovation in Healthcare: How Targeting Low-Income Markets Leads to Disruptive Innovation (India Studies in Busin

by Aditi Ramdorai
  • List Price: $99.99
  • ISBN-10: 3319163353
  • ISBN-13: 9783319163352
  • Edition: 2015th
  • Type: Hardcover
  • Publisher: Springer

About The Book

This book focuses on how companies are innovating with regard to the Bottom-of-the-Pyramid (BOP) - the lowest socio-economic segment, and the... Read more

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