Multichannel Commerce: A Consumer Perspective on the Integration of Physical and Electronic Channels (Progress in IS)

Multichannel Commerce: A Consumer Perspective on the Integration of Physical and Electronic Channels (Progress in IS)

by Manuel Trenz
  • List Price: $99.00
  • ISBN-10: 3319161148
  • ISBN-13: 9783319161143
  • Edition: 2015th
  • Type: Hardcover
  • Publisher: Springer

About The Book

This book takes an in-depth look at consumer behavior in the context of multichannel commerce and explores how the convergence of physical and... Read more

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