Content Strategy: Connecting the Dots Between Business, Brand, and Benefits

Content Strategy: Connecting the Dots Between Business, Brand, and Benefits

by Rahel Anne Bailie
  • List Price: $39.95
  • ISBN-10: 1937434168
  • ISBN-13: 9781937434168
  • Edition: N/A
  • Type: Paperback
  • Publisher: XML Press

About The Book

If you've been asked to get funding for a content strategy initiative and need to build a compelling case, if you've been approached by your staff to... Read more

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