to long term success in business. It challenges readers to understand their own beliefs and actively base the ethics they practice in business on those beliefs. The book begins by defining terms and describing Ruddell's model for business ethics.Using the logic of C.S. Lewis (from Mere Christianity) that all people agree on common standards; the book then argues that we must find that common standard for business ethics. Ruddell uses the example of the American Republic and the capitalistic economic system (Adam Smith) to illustrate how we can have one standard for an organization while allowing a diversity of ideas among the individuals in that organization. Once we realize that belief plays a critical role in forming our business ethics, then what belief system works most effectively? Ruddell presents a thorough analysis of what the Scriptures teach about business ethics as a model for how faith can (and indeed must) integrate with business ethics.He concludes by giving several examples of how this approach will work in dealing with ethical issues faced in business and in setting up and carrying out an effective ethics program inside and outside the business.

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