Global Product: Strategy, Product Lifecycle Management and the Billion Customer Question (Decision Engineering)

Global Product: Strategy, Product Lifecycle Management and the Billion Customer Question (Decision Engineering)

by John Stark
  • List Price: $149.00
  • ISBN-10: 1846289149
  • ISBN-13: 9781846289149
  • Edition: 2007th
  • Type: Hardcover
  • Publisher: Springer

About The Book

Based on interviews with top executives from companies of different sizes and in different industries, this book explains the benefits and challenges of... Read more

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