Strategic Thinking for Advertising Creatives

Strategic Thinking for Advertising Creatives

by Alice Kavounas Taylor
  • List Price: $29.95
  • ISBN-10: 178067273X
  • ISBN-13: 9781780672731
  • Edition: N/A
  • Type: Paperback
  • Publisher: Laurence King Publishing

About The Book

Strategic thinking is central to creating a successful advertising campaign, yet it is rarely taught systematically. This book enables advertising... Read more

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