Brand Thinking and Other Noble Pursuits

Brand Thinking and Other Noble Pursuits

by Debbie Millman
  • List Price: $19.95
  • ISBN-10: 162153247X
  • ISBN-13: 9781621532477
  • Edition: 1st
  • Type: Paperback
  • Publisher: Allworth Press

About The Book

The notion of the brand, like any concept that dominates markets and public consciousness, is a challenge to define. Is it a simple differentiator of... Read more

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