Smart Ball: Marketing the Myth and Managing the Reality of Major League Baseball

Smart Ball: Marketing the Myth and Managing the Reality of Major League Baseball

by Robert F. Lewis II
  • List Price: $50.00
  • ISBN-10: 1604732075
  • ISBN-13: 9781604732078
  • Edition: N/A
  • Type: Hardcover
  • Publisher: University Press of Mississippi

About The Book

Smart Ball follows Major League Baseball's history as a sport, a domestic monopoly, a neocolonial power, and an international business. MLB's challenge... Read more

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