Crafting Customer Value: The Art and Science
by Duchessi, Peter- List Price: $21.95
- ISBN-10: 1557533709
- ISBN-13: 9781557533708
- Edition: New Ed
- Type: Paperback
- Publisher: Purdue University Press
About The Book
In today's competitive marketplace, customer value-a combination of product and service benefits at a fair price that creates value in the minds of... Read more
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