Managing Public Relations and Brand Image through Social Media

Managing Public Relations and Brand Image through Social Media

by Anurag Singh
  • List Price: $195.00
  • ISBN-10: 1522503323
  • ISBN-13: 9781522503323
  • Edition: 1st
  • Type: Hardcover
  • Publisher: IGI Global

About The Book

Each consumer now has the power to be a journalist, reviewer, and whistle blower. The prevalence of social media has made it possible to alter a brands... Read more

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