Advertising Creative: Strategy, Copy, and Design

Advertising Creative: Strategy, Copy, and Design

by Tom Altstiel
  • List Price: $103.00
  • ISBN-10: 1506315380
  • ISBN-13: 9781506315386
  • Edition: Fourth
  • Type: Paperback
  • Publisher: SAGE Publications, Inc

About The Book

Advertising Creative is the first "postdigital" creative strategy and copywriting textbook in which digital technology is woven throughout every... Read more

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